So how can your campaign create an even greater impact in the community? EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. Acting with transparency is especially important when asking for monetary donations. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. In 2021, companies once again got creative to celebrate Pride. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. We also use third-party cookies that help us analyze and understand how you use this website. GLAAD statement: "There can be no Pride if it is not intersectional". But this can render consumers ambivalent toward once-powerful messages. We do. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. How can I create an even greater impact in the community through this campaign? Videos. Its about the LGBTQ+ community and how you can create a positive impact for them. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. If youre supporting Pride in multiple ways, why not showcase them all? Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). June is Pride Month where we celebrate inclusion and equality. A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. We are powerful because we have survived. Audre Lorde. Companies must create inclusive environments for their employees in order to ensure theyre happy, feel safe, and are able to work to the best of their abilities. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. Does this campaign align with who we are and what we do as a brand? Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. But talking the talk wont do you much good if youre not walking the walk too. Remember, Pride Month is not about your business. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also The cookie is used to store the user consent for the cookies in the category "Analytics". The best part? While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? These cookies ensure basic functionalities and security features of the website, anonymously. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. The companys employees will also serve as mentors through the program. Additionally, we partnered with Bombas to distribute Pride-themed socks. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. See how your brand can do the same here.). But the community doesnt exist only one month per year. The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be @DouglasKBlair The pattern element in the name contains the unique identity number of the account or website it relates to. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. Diversity and inclusion training to create a safe and friendly environment for all employees. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. How many of these companies work to implement real change for the LGBTQ+ community? In reality, it doesnt always work like that. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. So it should be applauded for not shying away from specificity here. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. Consumers are too smart for that. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. Read this blog post to get seven simple segmentation ideas you can try today. Bidens Border Disaster Isnt Incompetence. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Pride Month and Pride Day are not mandatory. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Share. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. I understand and agree to the Khoros Privacy Notice and Terms of Use. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Read More. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. Its not a one-and-done Pride Month situation. These sayings deal with topics like marriage equality, anti-homophobia and anti-transphobia, and the right to self-expression. This collection is available year-round. 7 min read. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. This month is a time to reflect on LGBTQ+ history and to be loud and proud about your identity. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. If you fall in love with a boy, you fall in love with a boy. Getting your employees involved in Pride planning will accomplish several things. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. Companies exist to provide a service, not push their employees political opinions. As companies like Uber shamelessly push drag queens onto people who just want a ride home, its nice to hear that some businesses are at least trying to keep the pride stuff to themselves. Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. We are who we know ourselves to be, and we are what we love. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. The Depository Trust & Clearing Corporation. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Ways, why not showcase them all company, celebrated Pride with a boy, you in... This Pride Month email campaign important when asking for monetary donations accomplish things... Together to celebrate and raise money for different LGBTQ+ causes to self-expression again. And show support for the LGBTQ+ community and its allies always work like that in reality, doesnt... Way they did so was by pledging $ 500,000 to support an initiative to provide with! 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