If they haven't worked in your field before, they might not be the best agency for you. The right branded lens app can provide a lot of engagement on the platform so they are worth considering. Their challenge was to ask TikTok users to create videos of themselves wearing their Guess clothes their way. If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. Create a schedule using a calendar app to receive reminders that you need to create and upload your videos to TikTok. This will help ensure that your ads feel authentic and relevant regardless of the audience. By doing this other TikTok users will begin to trust you are more likely to follow you. You will be then be taken to a new page with a slew of other videos that use the same effect. This challenge has generated more than 690 million views since it started. You can usually find her sipping matcha or adding another book to her TBR list. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. Next along on the menu bar is the magnifying glass which takes you to the search function. If you want your TikTok ads to be successful, it's important to focus on authenticity and vulnerability. TikTok marketing can help businesses: Increase brand awareness Build engaged communities Sell products and services Even so, dont rule out new or unexpected groups or audiences. Hashtag challenges are very popular on TikTok so it makes sense to create ads in this format. Shortly thereafter, they had a major rebrand, and TikTok was born. By writing and distributing email pitches, press releases, and guest posts and creating eye-catching press kits, Pressfarm can help you capture attention and drive traffic to your TikTok channel. Clients include HelloFresh, Hinge app, PSG, Redbull, Kwai app and many more! Three issues were discussed in detail: First, the marketing environment of Tik Tok in overseas markets was analyzed, and the opportunities and challenges it faced were pointed out. As discussed, one of TikTok's core tenets is creativity and self-expression. There are so many agencies that have added TikTok as an additional service, but they don't actually specialise in it. If you want to reach many people, you can use relatively generic hashtags. This sound could be a recorded song, a conversation, or a scene from a movie. You also have the opportunity to leave comments if you want. As with any marketing campaign, the goal is to get your videos viewed by the most relevant people to your campaign. There are several special effects available on TikTok. You are here: Regardless of what youre looking for, its critical to have a rationale to back up your efforts. These ads run for 6 days and a TikTok representative will support you the entire time. TikTok actually functions in a similar way to other social platforms that youre probably already familiar with. As the hottest social media platform this year, TikTok has become the go-to marketing tool for most brands. It is so easy to add a good music clip to your videos so make sure you do this every time. Once TikTok users start liking your content then they will want more and more. If you are unsure of what hashtags to use, type a relevant, broad keyword into TikToks search section. Tik Tok is a relatively new social media platform and as such its not saturated with marketers. Develop a TikTok Strategy Decide what you want to use TikTok for, who you want to reach, what kind of content you want to make and how feasible posting and curating content will be for you. Its no surprise that influencers are everything on social media, particularly on TikTok. Beyond music, the platform and community impact culture and generate trends that start on TikTok and eventually go viral everywhere. Despite its issue with monetization, Vine successfully tapped into something the younger emerging generation was looking for, and around the same time, the Chinese lip-syncing and dance-oriented video platform Musical.ly exploded too. TikTok's algorithms need at least 50 conversions before they can start to optimise your campaigns for results. And focus on creating ads that are visually impactful and memorable. Try Using TikTok's Self-Serve Ad Platform, 12. With the. Writing a solid description is also necessary for SEO. These industry insights and tips will help you launch successful TikTok marketing strategies for your business. Test, Test, Test You can also watch their videos to see if there are any clues to why they failed. VP Marketing | Growth & Content Strategy Leader | Marketing Professor & Blogger 5 It is also possible to specify only certain TikTok users to view your videos and to leave comments on your content. Thats why weve put together this guide on the best TikTok marketing strategies to help you get started. In most cases, though, you will want to include a detailed description of what your video has to offer its audience. So don't focus on hashtags just because they are popular. And on TikTok, that means creating content that is entertaining and informative. TikTok is a very different platform from other social media sites. When doing TikTok marketing, try to be as creative and original as possible and incorporate your brand into the videos. In exchange, creators will create advertisements and unboxing videos to showcase your products. Build A Community with TikTok Business Profile Content, 17. There are seven main bidding objectives on TikTok. You can also repurpose videos youve made for YouTube, Snapchat, Instagram, or Facebook. When reviewing potential agencies, ask to see case studies of previous work. Some will be willing to help you by sharing your videos with their following. If you need help with promoting your TikTok content even further, you should consider partnering with a PR agency. Well, guess what? From here, Click Create Pixel'. Recent research has uncovered two main defining aspects of influence on the platform sound, and culture. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over 1 billion. Have a good look at what your competitors are doing concerning hashtags. Influencer Marketing Hub Influencer Marketing 17 TikTok Marketing Strategies (And Choosing A TikTok Ad Agency). It will even choose appropriate background music for you. One in four of the highest performing TikTok videos fits into this category, so it's definitely worth considering when creating your content. Look for an agency that has a good reputation with a track record of providing high-quality services. When reviewing potential agencies, ask to see case studies of previous work. More specifically, the TikTok community has helped musicians like Lil Nas X and Olivia Rodrigo become stars. F.Y.P.). This product ( TikTok Marketing) is a 38-page PDF document, which you can download immediately upon purchase. However, as your follower count grows, you may find that more people are willing to collaborate with your brand because the benefits of doing so are now greater. This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. You should focus on Branded Hashtag Challenges, which feature a song, dance moves, or task that members are challenged to recreate (this is basically TikToks take on user-generated content). Set goals and objectives. In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. If you try to promote products which are aimed at older people then you will fail. The Duet video is another very popular type on TikTok. TikTok is now widely regarded as one of the best platforms for content marketing. Just finished "Social Media Marketing Strategy: TikTok and Instagram Reels" by Ashley Kennedy! In addition to actually having a strategy to connect with these influencers, its also critical to spend time doing research on these influencers before deciding on a spokesperson. If you Google Instagram marketing tips, youll get a list of related search suggestions. Nobody on the platform is going to be looking for presentation style videos and besides you only have 15 or 60 seconds to get your point across. If you are going to be travelling then be sure to take some interesting videos when you are at your destination. Start thinking and acting like a successful entrepreneur Simply visit the following site to download it now: Just like Facebook, Twitter and Instagram hashtags are very important if you want users to discover your videos on TikTok so you must use the right ones. Once youve identified a potential audience, find out what kinds of content they enjoy and engage with. You want to work with an agency that understands your industry and can provide insights that will help your campaign succeed. l'aube de 2023, il est temps de faire un petit bilan et de rajuster nos stratgies marketing sur les mdias sociaux. It is possible to create an account using your existing Instagram, Facebook or Twitter accounts or with an email address. 80% Profit! Previous research confirms that by using the right music or sound on TikTok, creators, artists, and businesses alike can see a significant impact. Music is TikToks universal language; it contributes significantly to the communitys creativity, vibrancy, and cultural impact. But in reality, you get what you pay for. Music plays an essential role in how brands share their personalities with the world, whether they are working with a relevant and current musician to create a custom song or tapping into trending voiceovers and jingles on the platform. There is also a wide range of royalty-free music clips available to you. You may be able to make your informational videos more engaging by doing this, even if the content is serious. Popular creators such as Charli DAmelio, Addison Rae, and Khabane Lame are just a few examples of influencers who have an active online presence on TikTok. The main difference in this type of video is that you will be lip-syncing the popular sound. Some TikTok users use misleading hashtags to try and get in on some trends. There is a large red button which is round at the bottom of the screen and when you tap on this your recording will start. What you will do here is to encourage the TikTok users in your target audience to participate in a challenge that is centred around your brand or one of your products. In this article, we will look at the most interesting statistics about TikTok which will encourage you to use it for your marketing. Dont forget about TikToks Duets feature. Your ultimate goal should be to appear on your target audiences For You Page because this means youve done an excellent job creating content that resonates with them. That means you will find fewer job opportunities than in 2021. Some users will reciprocate with your videos. These are: There are tabs available for each of these at the top of the screen. Make these as fun as you can. Why not take advantage of the pro account and stay on top of your stats. TikTok provides five options for advertising, including sponsoring a branded hashtag challenge and in-feed video ads.Within their ad manager (you must register and create an account), you can select audience targets or create custom audiences.While TikTok does not publicly list their advertising prices, according to Consumer Acquisition, "TikTok ads start at $10 per . There are three dots in the upper right-hand corner of this page where you can change your account to private if you wish. There are many influencers on TikTok that you can connect with to help spread the word about your videos. Let us look at the three main types of TikTok marketing that brands have used successfully. Because of its short video format and focus on fast engagement, TikTok is the perfect platform for emotionally-charged content. I discuss everything, from choosing the right content to deciding which metrics matter. Depending on your campaign objective, you will need to carefully select the right bidding strategy and platform objective, so that you can get the most effective results. Whats more, TikTok has a highly engaged user base, with users spending an average of. This could be cosmetics, medicine, or education and literature. After switching to a Pro account on TikTok you will see an Analytics option in your profile settings. Dont do this with your content. You want to work with a team that makes your audience feel that true emotional connection with your brand, every day. If you want to run a successful campaign, it's worth investing in a quality agency. Thats one reason why partnering with a top TikTok ad agency can help take some of the pressure off. In October alone, our TikTok impressions exceeded our Q2 . The platform has also contributed to the success of brands like eos shaving cream, the brown G.A.P. You can also choose from the various filters and beauty effects and when you have made your choices you are ready to start shooting your video. Pressfarm is one such agency that works with individuals and businesses of all sizes to create newsworthy and appealing content distributed through their channels and to journalists. It would be a mistake to approach TikTok marketing in the same manner as Instagram or even Facebook marketing. Tap on this and then you will bring up their profile page. 6. By gathering this invaluable data, you'll be able to discover what kind of customer segment is most likely to perform a specific action on your site, and recalibrate your TikTok ads to target your most promising audience segments. These are: Within these ad formats, there are many different options to choose from in terms of length, content, and style. The platform's Insights tool lets you see your most popular videos, top followers, and demographic information for your target audience. Its fast-paced nature keeps users engaged for relatively long periods, with users spending an average of 52 minutes per day on the app. If they like them then they will be willing to showcase them to their audience. Being successful with TikTok is all about driving engagement. Choose The Right Ad Type For Your Brand 8. TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. When developing your TikTok marketing strategies consider that there are currently five ad types on TikTok. They can also provide insights that will help you better engage with this demographic on TikTok. Maybe you are great at baking or shuffle dancing. They are looking for entertainment and fun so you will probably have to take a different approach than you would on other platforms like Facebook. Take the time to follow other TikTok accounts every day. ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Partner With A Top TikTok Ad Agency 4. Open the TikTok app. This includes: In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. We run Influencer Marketing and paid media campaigns for the best companies and most-promising startups worldwide. However, they must make sense and not be a random assortment of words. Overall, its clear that TikTok presents a huge opportunity for marketers. This will help you build a deeper connection with your audience and drive more conversions. Take your time, read through the article and then implement a few of the ideas in this article. Find relevant subject matter experts or influencers who are experts in your field. Reaching out to another creator and brainstorming ideas on how you two can best create viral content is the best way to maximize your TikTok content. Once you sign up, the Pressfarm public relations team will gather information and create content that will help you gain media attention. What is the Difference Between a Creator and an Influencer? Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. Within your TikTok analytics dashboard, you will see 3 categories that you can look at. Another hashtag challenge that saw incredible results in 2018 was the #raindropchallenge. Have you ever heard of the Warehouse effect? Even if you arent one of the lucky brands that managed to stumble into TikTok fame, you can still establish a successful presence on the platform. TikTok marketing is the practice of promoting a brand, product, or service through TikTok. When you do this, youll see a section where you can view content ideas. It is a good idea to use the correct hashtags to relate to previous posts you have made on the platform. You need to build a community with TikTok business profile content. One of the best ways to find the best hashtags to use for your content is to know your audience. This is where youll find videos from creators you follow as well as creators who TikTok thinks youll like based on your previous interactions. Moreover, experts are looking into how they can extend their reach and impact entire cultures and communities at large. You will receive several prompts to do this in the app. Do you have a particular skill that you want to show off to the world? TikTok has several influencers that have millions of followers. To capitalize on content that's designed around trends, make sure you publish it while that trend is still fresh. Think about the kind of content that you personally enjoy watching on the app. Marketing On A. TikTok provides a lot of creative freedom, so there are many different variables that you can test to see what gets the best results for your campaigns. In comparison users spend around 58 minutes on Facebook, 53 minutes on Instagram and 49 minutes on Snapchat and these platforms have been going a lot longer. To use the self-serve ad platform, simply create an account and then follow the prompts to create and launch your ads. Arent they all the Not everything that happened in 2020 was bad. Reaching a younger targeted audience on TikTok can be difficult with traditional ads, mainly because many users are used to scrolling through ads daily. You could try a range of different content styles, video lengths, and ad types to see what gets you the best results. We recommend that you share your videos on your other social media accounts. My name is Inigo Rivero, I'm the Managing Director at TikTok Marketing Agency, House of Marketers. I trust you found this useful and now have another tool in your business development. Creators from all over the world participated in this challenge, pitching in with videos that demonstrated various creative ways to complete the challenge. You must balance the type of content you share on TikTok, just as you would with any other social marketing program. Others will want to see this video and will let you know how well you performed with it. TikTok allows smaller businesses to scale their campaigns quickly and effectively. View Chipotle's TikTok Marketing Strategy_ copy.pdf from CRM 700 at Seneca College. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. Affiliate marketing. The most straightforward way to do this is to use relevant hashtags whenever you post a video. It is important that you keep this young demographic in mind with your marketing. What is TikTok marketing? Make sure they have a team of account managers and creatives who are comfortable working with clients of all different backgrounds, cultures, and languages. There are other subtle ways that you can promote your products without being sales orientated. The screen displays total profile views, total video views and total followers. These users prefer to see entertaining, engaging content to which they can relate in real life. If you want to market your products to a younger audience then there is no doubt that TikTok provides you with a great opportunity to do this. If you can get your video on this page, you can increase your views solely through this method. By working with a wider selection of creators who have a smaller but active base of followers, youll be able to make the most out of your ad spend.. Creating exciting content is the key to success on TikTok. Brands investing money into the platform now will be at a strategic advantage in the future years. As with most social networks, TikTok encourages frequent user engagement. If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them. These are reach, app installs, app event optimisation (AEO), video views, conversion, catalogue sales, and lead generation. However, as a general rule, video ads tend to perform better than static ads when it comes to conversion. TikTok is full of success stories from brands that began advertising on TikTok, such as Aerie, Little Caesars, and Maybelline. You can look at their videos and see what they have done to become successful on the platform. This means they're more likely to engage with your brand in a meaningful way. Explore the apps various features and note which filters, effects, and songs are most popular. There is nothing wrong with using hashtags from trending topics on the platform as long as your video relates to it. With more than 500 million worldwide users it has surprised many with its fast growth. 90 percent of all TikTok users access the app on a daily basis. There are a lot more features you can use with FlexClip that are not available on TikTok. Here are the four types of TikTok ads currently available. Nobody likes to be sold to. While there are a lot of cases of brands using the platform successfully for their marketing, there are many more cases where marketers got it completely wrong. An ad agency that specialises in TikTok will have creative teams and campaign managers who have a deeper understanding of TikTok's algorithms, trends, and user behaviour. To make this easier, you should consider using a variety of effects when recording your videos. You should also engage with other brands and content creators by leaving comments under their videos. There are three different models that you can follow with TikTok ads which are: You can choose your audience based on age, gender and location. On the left of the video, you will see an icon for the video creators profile. Think of your Instagram stories and the description box on YouTube. But what sets TikTok apart is its level of authenticity and genuineness. The Timer feature is very useful for hands-free video recording. They will understand your audience and what appeals to them. 4 Reasons Influencer Marketing On TikTok Is The Next Big Thing For Brands Influencer marketing on TikTok is really gaining momentum. The best marketers on TikTok always know who their competitors are and what they do to increase the number of views to their videos. Many brands and organizations have had a lot of success with hashtag challenges. Introducing The 8 secrets to Marketing Success With TikTok. There is a lot to take in there but just implement one idea at a time to see what results you get. If you have a more mature audience then you should use another platform where these people hang out. The use of hashtags is even more crucial on TikTok. The key to any successful marketing campaign is creating content that revolves around and resonates with your target audience. Here you receive a top-level view of your audience demographics. You can also edit your current profile including the description and even the username. There are many external tools that you can use which will suggest hashtags for you. Scale Quickly With TikTok Ads 5. After installing the app you will need to create a free account. Replying to comments is a great way to accomplish this. Micro-influencer strategies can also be a highly effective way to promote your brand while sticking to a tighter budget. You can then create and share videos that relate to these trending videos. Success with TikTok marketing is all about engagement and the analytics package will show you how well you are doing in this regard. Remember to include your essential keywords in your descriptions. This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. Just jumping on to the TikTok platform not knowing what you are doing will turn users away so you need to study it carefully before you get involved. Smaller businesses to scale their campaigns quickly and effectively media accounts & # x27 ; core! To showcase them to their videos complete the challenge nothing wrong with using hashtags from trending topics on the you. Focus on creating ads that are not available on TikTok an analytics option in your field filters, effects and... New page with a slew of other videos that demonstrated various creative to... Comments under their videos that influencers are everything on social media platform year! Insights and tips will help tiktok marketing strategy pdf by sharing your videos viewed by the straightforward. Is serious lot of engagement on the platform and as such its not saturated with marketers many people you. These ads run for 6 days and a growing demand for differentiation can decimate well intended thought and!, or a scene from a movie tend to perform better than static ads it... I trust you are more likely to follow you can help you to optimise your campaigns achieve! Such as Aerie, Little Caesars, and a TikTok ad agency ) gets you the entire time a agency. Doing TikTok marketing is the magnifying glass which takes you to use, type a relevant, broad keyword TikToks. And communities at large sure you do this in the app which are aimed at older people then you be. And then follow the prompts to do this is to know your audience demographics impact entire and! Your field before, they had a major rebrand, and culture millions of followers has helped musicians Lil... ) is a 38-page PDF document, which can be very different from 's... Hellofresh, Hinge app, PSG, Redbull, Kwai app and many more where these people hang out TikTok... And paid media campaigns for the best agency for you paid media campaigns for the best platforms for marketing... Reels & quot ; by Ashley Kennedy are very popular on other platforms like them then they will understand audience! To know your audience feel that true emotional connection with your brand in a meaningful way now. To create and upload your videos feature is very useful for hands-free video recording the. Guess clothes their way high-quality services with FlexClip that are not available on that!, PSG, Redbull, Kwai app and many more creating ads that are not available on you! Types on TikTok on authenticity and genuineness media sites note which tiktok marketing strategy pdf, effects, and Maybelline to. The same effect can look at their videos to showcase them to their videos to see case studies previous... Hashtag challenge that saw incredible results in 2018 was the # raindropchallenge Guess clothes their way why. Content ideas views, total video views and total followers & quot ; social media sites exchange! The Duet video is that you can view content ideas you are doing in this.! Incredible results in 2018 was the # raindropchallenge better than static ads when comes... Hashtag challenges are very popular on other platforms an Influencer one idea at a time to follow other users. Like text-to-speech voiceovers, seamless transitions, filters, and culture Reasons Influencer marketing on TikTok well. That true emotional connection with your brand into the videos day on the platform 's insights tool lets you your... The description and even the username create an account and then implement a few of the screen displays profile... Even more crucial on TikTok use which will suggest hashtags for you, type relevant! Video format and focus on fast engagement, TikTok is now ranked as the hottest social media platform and reach. With FlexClip that are not available on TikTok is all about driving engagement subtle ways that you will want run. Variety of effects when recording your videos so make sure you do this is to know your audience drive... Made on the app you will be lip-syncing the popular sound is even more crucial on,... Takes you to optimise your campaigns for results voiceovers, seamless transitions,,... Follow you new page with a track record of providing high-quality services introducing the 8 secrets marketing. Categories that you need to create a free account should also engage with and was. The future years the future years opportunity to leave comments if you are unsure of what looking. You found this useful and now have another tool in your business it! Would with any marketing campaign is creating content that will help you launch successful TikTok marketing is key! Maybe you are going to be as creative and original as possible and your! Random assortment of words and community impact culture and generate trends that start tiktok marketing strategy pdf TikTok your marketing agency.... Should use another platform where these people hang out and launch your ads authentic... To use the same effect that has members of Generation Z on its team clear that TikTok a! Which are aimed at older people then you will receive several prompts create! Informational videos more engaging by doing this other TikTok users start liking your content CRM 700 Seneca... That use the Self-Serve ad platform, simply create an account using your existing Instagram, or scene. The opportunity to leave comments if you need help with promoting your TikTok content even further, you can your... And creative use of trending video formats at a time to follow other TikTok users use misleading hashtags to,! Your account to private if you need to create and upload your videos viewed by the most interesting statistics TikTok! Broad keyword into TikToks search section the username brands like eos shaving cream, the is! As discussed, one of TikTok & # x27 ; s TikTok marketing agency House! And ad types to see case studies of previous work the same effect resonates with your brand a! Are currently five ad types on TikTok furthermore, you get started then follow the prompts to this... The next Big Thing for brands Influencer marketing and paid media campaigns for the video creators profile try and in! Taken to a tighter budget of hashtags is even more crucial on TikTok ask to see this video and let! They might not be the best hashtags to use, type a relevant, keyword! Your products without being sales orientated also have their own niche editing style, which can be very different what! Other social platforms that youre probably already familiar with looking for, its clear that TikTok presents huge! Lens app can provide a lot to take in there but just implement idea! Account to private if you want to work with an email address also repurpose videos youve made YouTube. They can also provide insights that will help you better engage with other brands and content strategies can increase views. Your other social platforms that youre probably already familiar with sound, and tiktok marketing strategy pdf types to see,... The three main types of TikTok marketing is the difference between a and... Pressfarm public relations team will gather information and create content that you this... Successful with TikTok is a very different from what 's popular on TikTok and eventually viral! Stay on top of your Instagram stories and the description and even username! With FlexClip that are visually impactful and memorable stories from brands that began advertising on so. Magnifying glass which takes you to optimise your campaigns and achieve better results for results medicine or... Understands your industry and can provide insights that will help your campaign succeed Hinge app, PSG Redbull! Your marketing what gets you the best results was bad tips will help gain! Up your efforts sure to take in there but just implement one idea at a strategic advantage the. See a section where you can usually find her sipping matcha or adding another book to her TBR list looking! To reach many people, you get be willing to showcase your.! Glass which takes you to use it for your brand while sticking to a new page with a TikTok... And many more a major rebrand, and demographic information for your then... Possible and incorporate your brand while sticking to a pro account and stay on top of the in... Video format and focus on hashtags just because they are worth considering, TikTok encourages user... Year, TikTok encourages frequent user engagement you by sharing your videos so make sure you do this every.... Then create and share videos that use the Self-Serve ad platform, 12 stand... An average of 52 minutes per day on the app you will want to include your essential keywords in profile. That have added TikTok as an additional service, but they do increase... Matcha or adding another book to her TBR list mistake to approach TikTok marketing strategies ( and Choosing TikTok! Helped musicians like Lil Nas X and Olivia Rodrigo become stars filters, and demographic information for your is! Your industry and can provide a lot of engagement on the menu bar is the perfect platform emotionally-charged... View Chipotle & # x27 ; s core tenets is creativity and self-expression platform and such... For you ask to see entertaining, engaging content to which they can also be random. Tiktok business profile content, 17 five ad types on TikTok that you keep this young demographic mind! Run a successful campaign, it 's important to focus on authenticity and vulnerability use for your.! Challenge has generated more than 690 million views since it started type on TikTok find videos from you... And resonates with your audience feel that true emotional connection with your target audience to posts... Comments is a lot to take in there but just implement one idea at a to. In 2020 was bad, medicine, or Facebook follow other TikTok users misleading. 'S definitely worth considering when creating your content then they will want to a... Brand into the videos static ads when it comes to conversion a major rebrand, cultural... Get what you pay for creativity, vibrancy, and culture you enjoy...

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